“The African-American Heritage Trail is a key part of Louisiana’s multicultural tourism marketing,”
NEW ORLEANS – GMc+Company Inc. took home three Gold Awards from the recent 2010-11 ADDY® Award Show in addition to Best of Show in Digital Work, the top honor in one of the show’s most competitive categories. The awards showcase the agency’s success in digital marketing while solidifying its place as the top multicultural agency in the region. All four awards were in recognition of the agency’s work for the Louisiana Office of Tourism promoting Louisiana’s African American Heritage Trail, a collection of 33 museums, heritage sites, institutions and cultural attractions throughout Louisiana (http://www.AStoryLikeNoOther.com).
The Gold Award for Consumer HTML was awarded for development of the trail’s website, AStoryLikeNoOther.com. A music video on the website’s homepage was specifically honored with a Gold Award for Music with Lyrics. GMc+Company developed and produced the video featuring Grammy Award winner Chris Thomas King with music by New Orleans composer Jay Weigel.
The Gold Award for Mobile Marketing was awarded for the heritage trail’s interactive iPhone app. Developed by GMc+Company, this is the first app of its kind promoting tourism in Louisiana. Titled LikeNoOther, the free app offers visitors directions to trail sites, maps, GPS, photos, and audio vignettes narrated by Academy Award-winning actor Louis Gossett, Jr. The agency won the Best of Show-Digital Work award for the overall marketing effort including development of the website and iPhone app.
“It says a lot that we continue to receive high honors from our peers for our work in digital media,” said Glenda English, agency principal. “Social media, apps, online-this is where advertising is today. We’re grateful to have clients that realize how critical it is not only to be active in the digital space, but to stand out.”
“The African-American Heritage Trail is a key part of Louisiana’s multicultural tourism marketing,” said Melody Alijani, director of research and development for the Louisiana Office of Tourism.
“From the beginning of this initiative, GMc+Company has helped us reach out to a diverse audience, to make our message relevant, and to deliver it in ways that will have the greatest impact.”
You can view the African-American Heritage Trail’s award-winning website at AStoryLikeNoOther.com. The iPhone app is available for free download at the App Store, iTunes or the trail’s website, AStoryLikeNoOther.com/iphone.
Founded in 1987, GMc+Company Inc. offers strategic integration and execution of innovative general-market, multicultural, and digital media programs for diverse business categories. From its offices in New Orleans and Baton Rouge, the agency represents local, regional and national clients including the Louisiana Office of Tourism, New Orleans Multicultural Tourism Network,New Orleans Jazz and Heritage Foundation, Louisiana Dairy Industry Promotion Board, Nutress Hair Care and others.
The ADDY® Awards are presented by the Advertising Club of New Orleans to recognize the best ads in the city as judged by a panel of out-of-state advertising professionals. The 2010-11 ADDY® Award Show took place on Saturday, February 26, 2011, in the St. Charles Club Lounge of the Louisiana Superdome.